I’m lucky I have wonderful clients and I can say a few of them are just perfect. In as much as someone could have a web designer who gives them a hard time, the case could be the other way round also.
So, what is the perfect web design client like?
He comes prepared.
At our first meeting, he briefs me of what his business is about, what he hopes to achieve from his website and with ideas of a colour scheme, images and some text content. He communicates well on what he would like in terms of look and feel. There’s one client who said he likes the colours of Gauguin’s paintings and another who wants her website to be ‘cartoony’.
He genuinely wants to get the website up and running.
So he does his ‘homework’ and sends me what I need in a timely manner, be it text or image content. To me, this is important because
- I need to look through all the materials,
- get a feel for the business,
- think about how it’s going to interpret onto a website,
- think of how to best convey everything in the best layout for looks, strategy and search engine optimization.
Everything has to work together and best done when the enthusiasm, ideas and creativity are running full steam. You and your website will benefit from that. Taking too long a time to submit your homework means having to go back to where things were left off and to pick things up again. I believe this is difficult for both parties.
He trusts me to know what’s best.
Of course, he can have an input and asks questions. Both are great and are most welcome and any good input or ideas will be incorporated onto the website.
While a website can be uniquely customized in looks to represent a particular business, I need to have a critical eye too to make sure that the design suits the business, is appealing to the majority and not just to the client alone. On my part, I have to trust that you know your audience and listen to you.
I have to be mindful of how colours work together. Green text on an orange background (yes, I’ve had a client who wanted that) will not work. I have to arrange text content strategically for effectiveness and for search engines.
Trust that I continually learn, update my knowledge and do my research.
He tells me if something does not appeal to him. As a client, he doesn’t have to keep quiet and accept everything. If there’s something that he likes, he tells me so I know I’m heading in the right direction. Feedback is important. Yes, communication is a two way traffic so I have to do my part too.
He regards our work relationship as a partnership
We continually work together to keep the website up to date. He consults me and seeks suggestions for improvement or additional functionalities. A website is best in ‘work in progress’ mode, changing with time and needs. It should never be left stagnant.
I love it when clients tell me how their website helps their business and share news of their success. I have clients who started off with a very simple website and it has now grown to be a big income facilitator. That is fantastic. Of course, I recognise the owner puts in a lot of hard work to promote the business and a website alone cannot accomplish that kind of success.