Home Birth Midwives is a midwifery practice assisting those planning to give birth at home.
Juliet, one of the midwives, had already set up a website on Google Site herself but wanted a new one done.
I set about repositioning the text and content for the home page.
First, the slider promotes birthing at home and right below it states precisely what Home Birth Midwives is about. As someone looking for a midwife, it is important to know a little about the midwife she is going to engage. Thus the ‘Meet Us’ section quickly follows, introducing the 3 wonderful, lovely ladies who make up the practice. Then the section with parallax background image talks about their philosophy. To convince the mother-to-be, there is a testimonial rotator, linking to the full testimonial page full of lovely words these ladies fully deserve. Their clients supported their website project with photos; testimony to how well loved they are.
The website colour scheme is taken from the logo. It has the trendy section dividers with a triangle and a down-arrow jump icon. CTA (call to action) buttons are widely used, appearing like links with special effects. Each midwife has her own contact form.