Website design needn’t be all bells and whistles and slick little effects – sometimes (most of the time), simplicity is best. One of the most common mistakes companies make when designing their website is the addition of seemingly flashy add-ons which may look good but actually restrict the usage of your site. Here are a few examples to avoid (or at least keep to the minimum) if you want your website to be attractive, easy to navigate and bring you a high conversion rate:
Flash animations and intro screens – yes, very pretty, but also very annoying. Intro screens get skipped (or users bounce immediately because they can’t find the skip button), and flash sites can’t be read by search engines so your ranking suffers. A little flash isn’t the worst thing in the world but when it affects the usability of your website, unfortunately it has to go.
Slideshows and rotating carousels – it might seem like a good idea to cycle through your main promotions and products, but moving displays are often completely ignored by visitors. If they are noticed, they are usually pretty frustrating, either moving too fast or too slow, or perhaps don’t click through to the page the user was expecting. Stick with static and make the top of your home page really count with a clear call to action and bold images.
Non-intuitive navigation – fancy use of layout and images may look good but if it’s not immediately obvious where visitors should go next, your homepage will be functionally useless. Your site needs to convert, and to do that, you need to make it easy for users to find their way around as quickly as possible.
Too much text and overly-technical content – remember that while you know everything about your industry, your customers probably don’t – keep text concise and easy to understand, and most of all, make it enjoyable to read! Huge blocks of text on a web page are a big turn off, and won’t be read by the majority of visitors. Condense the information you need into short soundbytes and catchy phrases that will help to direct customers where they need to go.
No calls-to-action – though it’s true that a website shouldn’t be too pushy when it comes to sales, you still need a clear call-to-action to encourage visitors to convert – tell your customers which deals they should go for, highlight products that are most popular, entice users deeper into your site and get them to make a purchase.
Take a good, hard look at your website and think about how a brand new customer might approach a sale. See if you hit any difficult spots or slow areas that would be a catalyst for a bored or impatient visitor to leave. Take a look round popular websites (and bad websites) to see which aspects work and which are frustrating. Any element that slows down page load speed, makes it difficult for users to navigate or understand your site needs to be changed – after all, it doesn’t matter how spectacular it looks if your website doesn’t encourage conversions.
Our Designers take a different approach! We start by understanding your customers’ behaviour online & offline. Then we combine science, art & technology for beautiful yet functional website design. medusacommerce.co.uk